This project consisted of designing promotional materials for the annual O’More Fashion Show at Belmont University, taking inspiration from contemporary fashion editorials and publication layouts. The visual direction centers on expressive typography, intentional negative space with use of the photography, and refined composition. A limited color palette and elevated layouts allow the featured designers and garments to remain the focal point through photography while establishing a cohesive and modern event identity. The final designs aim to balance sophistication with energy, capturing both the artistry and atmosphere of the show.